Bethany Beach, DE 19930
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- Auction Center
- Selling at Auction
American Auction Marketing Strategy
Evaluate. . . Target . . . Sell . . .
As licensed auctioneers, real estate brokers and appraisers, American Auction Marketing is your professional edge in a complex sales arena.
A successful auction requires:
- Sales Experience
- Keenly Competitive Bidding
- Product Knowledge and Valuation
- Market Analysis
- High Visibility Promotions
- Effective Direct Mail Programs
- Legally Correct Procedures
With all of these skills in-house, we regularly convert high pressure financial problems into productive, problem-free business solutions.
References will gladly be provided upon request.
The American Auction Marketing Duties
- Gives Client Periodic Updates
- Inspects the Property to Evaluate its Sales Potential at Auction
- Provides an Employment Agreement Outlining Commissions and Costs
- Prepares and Places Advertising - Print Media, Direct Mail, Internet, Radio/TV, Signs
- Prepares a Marketing Plan with Cost Estimates
- Conducts Inspections for Purchasers and Provides Buyer Education
- Arranges for Financing Options
- Provides for Broker Cooperation
- Prepares Contract of Sale
- Provides Statement of Accounting and After Sale Follow-up
- Conducts the Auction
- Has Contract Executed and Collects Earnest Money Deposit
The Auction
Sharp marketing choice for a competitive return.
People ask, why sell at auction? The answer is in the numbers. Property is sold in "AS IS" condition for CASH at TRUE MARKET VALUE.
- Minimal seller involvement
- Closings within 45 days
- Settlement expenses paid by the purchaser
- No contract contingencies
In many cases, the buyer is responsible for the property as of the day of sale, including all maintenance, utility costs and taxes. At auction, the final bid price is set by the market. A properly promoted auction will provide the competition to insure Top Dollar Results!
It begins with a confidential evaluation of your property and your objectives.
We'll gladly review your situation and discuss your expectations. We'll advise you if your auction should be:
- Absolute - to the highest bidder or
- With reserve - allowing the seller to establish a minimum bid.
Whatever your auction choice, we will let you know, before you begin, what your chance of success may be. Our reputation depends on your satisfaction.
The following information will be helpful when discussing your property with American Auction Marketing.
- Property Address
- Copy of Deed/Title Report
- Amounts of Mortgages or Liens
- Contact Person and Phone Number
- Recent Improvements, Updating and Additions such as a new roof, new furnace, etc.
- Recent Appraisal Reports
- Plats or Surveys
- Engineering and Environmental Reports
- Leases
- Income and Expense Statements
- Copies of Court Orders/Decrees (if applicable)
The Auction Advantage
Simply stated, an auction brings together a group of interested buyers and a seller at a given time and at a given place. All interest parties are there for a single purpose - to determine who will pay the most for the item or property.
The delays associated with lengthy marketing techniques are bypassed throughout the use of more direct marketing techniques such as direct mail and media advertising calculated to meet reach the most receptive audience. All "offers" are made at one time in the form of "bids" and since the bidders know their limitations, the highest bid, or top dollar, can be construed as "Market Value".
Throughout history, the auction method has been found to be successful. In today's economy one of the most obvious advantages to the seller is the promptness with which an auction is held often provides marked financial gains through the ability to turn liabilities into assets in a relatively short period of time. For the buyer, it means they know their offer has been accepted.
WHERE DO I START?
CONSULTATION
The first step is to have American Auction Marketing Auctions meet with you and discuss the property you wish to sell. We will evaluate the property and talk about comparable properties that have sold in your area. Ultimately we will help you decide if the auction process is right for you.
MARKETING/ADVERTISING PLAN
Once you've decided to sell your property, we will implement our marketing plan that was designed to reach your targeted market. The marketing plan will require_once:
- A specific marketing/advertising plan and schedule for the placement of ads.
- Extensive direct mail, telephone, and email marketing efforts will be used.
- An outline of any public relations efforts to be used to supplement the advertising and direct marketing effort.
- Your property will be showcased on our website. A description of the property, interior/exterior, and pictures will be taken, plats, maps & directions to your property will be provided.
- Our staff will conduct several scheduled real estate open houses to show your property to prospective bidders.
- A detailed Property Information Packet is typically prepared to assist buyers in their evaluation and due diligence process.
The Campaign
When the marketing campaign begins we will quickly take the following action:
- Display ads will be placed in various newspapers and publications depending on your targeted market.
- Through our state of the art database system, we will select qualified buyers to whom we will mail your auction brochure.
- A detailed description and photo gallery on our web site will feature your property.
- An extensive public relations campaign and other activities to interest the press in your property (varies by property type).
As the ads, mailings, news stories, and other marketing efforts begin to generate calls, our staff will assist buyers with question about the property. We will provide prospective bidders with a detailed information package on your property.
Auction Day
Excitement, confidence and competition are the three essential elements to a successful auction event, and everything about an auction conducted by American Auction Marketing Auction Marketing Company is carefully orchestrated to provide these elements.
CONFIDENCE
One of the most important auction-day functions is to provide much of the information needed for buyers to bid with confidence and enthusiasm. If the auction is on site, we give them another opportunity to take a look at the property and provide answers to their follow up questions. This also gives us one more opportunity to point out the features of your property, emphasizing its value, and to build a rapport with the bidders that helps us to start with strong bidding once the auction begins. Finally, we work to make sure each bidder understands what to expect before, during and after the bidding to ensure that everything goes smoothly.
COMPETITION
The very essence of the auction process is competition. An auction places bidders in a competitive environment when bidding for a property. Prior to the bidding process, American Auction Marketing Auction staff members are available onsite to talk to bidders and answer questions. During the process, the value of the property is reinforced as potential bidders compete. Following the sale of the property, we meet with you and the buyer to sign all of the necessary contracts and paper work. We collect and deposit in escrow the required deposit. We also provide assistance during the settlement timeframe, which is with in 45 days after the auction.
EXCITEMENT
Excitement is a very important factor in the auction process. American Auction Marketing Auctions strives to get the bidders in a buying mood. We keep the atmosphere light & humorous. We provide ample time to bid and allow you the time that you may want to talk to your family. After the terms are explained we give a narrative of the property's highlights.